To choose
At CHF 1’200.–, is it the page already presented?
Yes. You acquire the page as you have seen it, with its texts, its design and its files, after one consolidated round of feedback.
What is a consolidated round of feedback?
Your remarks are gathered and sent in one go, then applied together. A new graphic direction or a wider scope is quoted separately.
How is the page put online?
Your provider integrates the page and sets it up on your web address, according to your budget. The files handed over are the page, its styles, its visuals, the referencing elements and the handover note.
When can referencing begin?
The preview is set to noindex. The preparation is aimed at the version published on your own web address.
How do I confirm a package?
You receive a quotation stating the scope, the schedule, the price excluding and including VAT, the terms of payment and the conditions of use of the files. The order is placed by agreeing to the quotation.
How are texts and images used?
Your own content is the material. You validate facts and visuals, sources and licences are indicated, and authorisations are confirmed before publication.
Is it possible to go further?
Yes, when a precise question arises about the future of the company. This is quoted separately, after the interview.
The vocabulary, in plain terms
SEO
Being found without paying for advertising. Search engine optimisation covers what helps a page appear in natural results. The position is decided by the search engines and no package guarantees it.
AEO
Being a reliable source when an assistant answers. Answer engine optimisation prepares the page to be used when an AI assistant responds to a question. The fundamentals are those of SEO. Google states that no special markup is required for its generative search features. Citations remain the decision of the engines.
Indexing and noindex
Whether a page may appear in results. The preview stays out of search results during our exchange. The instruction is removed when the page goes online on your address.
Metadata
What a page says about itself. The title and the description read by search engines and shown in their results.
Hierarchy of headings
The outline of the page. Headings ordered by level, so that a reader and a search engine grasp the structure at once.
Alternative text
A sentence that describes an image. It is read by screen readers and by search engines.
Schema.org
An identity card for search engines. Structured data describing the company, written only from validated data.
Sharing information (Open Graph)
How the page looks when its link is shared. The title, description and image displayed in a message or on LinkedIn.
Handover note and handover
What your provider needs to take over. A written note and a 30-minute call to prepare the integration.
Web address and provider
Where the page will live. Your web address is the one your visitors type. Your provider is the person or company that manages it.
Excluding VAT
Prices are stated excluding VAT. The service is provided from France. Any Swiss VAT is a matter for the recipient company, under the acquisition tax. The exact terms appear on the quotation.